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My name is DT. I once was a chronic Brand avoider.

The collective assembly replies. Hi …. DT.

I follow a number of diverse blogs on the writing craft and publishing.  The subject of establishing an author “brand” comes up frequently.  We’ve all heard it, to succeed in marketing a story in today’s environment, an author needs to establish a brand relevant to the author’s work as part of a total social media package.  A recent article by Jan O’Hara rekindled the memory of how I struggled to think like Madison Avenue, so much so, I put it off for way too long. Resurrecting a post written last year on the trials of creating a website, I would like to recall those random thoughts on how I discovered my brand.

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