My name is DT. I once was a chronic Brand avoider.
The collective assembly replies. Hi …. DT.
I follow a number of diverse blogs on the writing craft and publishing. The subject of establishing an author “brand” comes up frequently. We’ve all heard it, to succeed in marketing a story in today’s environment, an author needs to establish a brand relevant to the author’s work as part of a total social media package. A recent article by Jan O’Hara rekindled the memory of how I struggled to think like Madison Avenue, so much so, I put it off for way too long. Resurrecting a post written last year on the trials of creating a website, I would like to recall those random thoughts on how I discovered my brand.